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A trove of Amazon documents reveals how the company ran a campaign in India of creating knockoff goods and manipulating search results to boost its own products.
The documents reveal how Amazon’s private-brands team in India secretly exploited internal data from Amazon.in to copy products sold by other companies, and then offered them on its platform. The employees also stoked sales of Amazon private-brand products by rigging Amazon’s search results so that the company’s products would appear, as one 2016 strategy report for India put it, “in the first 2 or three … search results” when customers were shopping on Amazon.in.
Among the victims of the strategy: a popular shirt brand in India, John Miller, which is owned by a company whose chief executive is Kishore Biyani, known as the country’s “retail king.” Amazon decided to “follow the measurements of” John Miller shirts down to the neck circumference and sleeve length, the document states.
Amazon have repeatedly denied doing anything like this. They are out-and-out liars and crooks.
Bezos denied this when testifying before Congress. He could be convicted for lying under oath. Yeah, who am I kidding… he probably owns more than half of Congress.