Netflix is raising the prices of its standard and premium plans. Its standard plan, previously $13 a month, is now $14, while the premium plan has been raised from $16 to $18 a month. The price of the basic service is unchanged at $9 a month.
For existing subscribers, the new pricing will kick in over the next two months, according to CNBC, and Netflix will alert users to the changes 30 days ahead fo time.
The latest increases were not unexpected. The company raised prices in Canada earlier this month, and analysts have been predicting for several months now that new increases were on the way. Netflix also recently ditched its long-running free trial period in the US.
The streaming service’s last price hike was in 2019, when the company raised prices on all of its plans in the US. It’s not clear if the company also intends to raise prices in other markets.
Netflix is raising prices for most of its United States subscribers..
Not sure how you folks are with Netflix, but I really got disappointed in Netflix after their removed their original rating/recommendation system. With the 5-star system I knew that anything with a 4-star or better rating would be a movie I love. It worked so well, I could really organize a Saturday afternoon around watching a movie or two with such prediction.
Then they went thumbs up or down and they started giving me 97% recommendation on stuff I absolutely hate. I resisted for 3 years, but then I gave in and gave thumbs up/down ratings to 100+ titles. I personally cannot stand stand up comedy (and monologues in particular) so after I really got irritated by Netflix recommending 5 stand up specials, I went in the category and I thumb downed all of them. It hardly had any effect, and I continued to get just the same amount of recommendations for stand up specials.
So when it started to take 15-30 minutes to figure out what to watch every day, I decided to cancel it and it was a great choice. I'm happy with Hulu. I watch 3-4 shows total, and a movie every once in a while. Now I don't have to spend 2 hours a week just to figure out what to watch.
Which takes us back to Netflix. It's great that they have a ton of original content, but the new rating system is designed to paddle this content, no matter what. With them continuously increasing prices, I see the path leading back to what led to the downfall of cable TV: paying for watching continuous ads (for shows on Netflix), and difficulty of choice. The circles we are running in are just sad.