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It is kind of a conundrum, as far as commercialism goes. Good music rises out of pain and suffering (true of art in general; cf classic Blues), so when you hit the big time, that edge goes away and you slide into making derivative pablum.
Follow the money ... to the cookie-cutter suburbs and little boxes, made of ticky-tacky. We do not really want to torture our artists to get good art, but making them rich is not working.
Didn’t Taylor Swift start out in country music? Charli XCX started out in dark wave and is now a card carrying pop diva. Last Lorde song I heard was pretty poptastic, or at least not dark. I don’t know what is going on with Billie Eilish musically but she did a complete 180 on her “I’m not a sex object” baggy clothes thing. It seems the sassy girl-power music machine is really good at chewing up unique female artists and spitting out interchangeable clones on the other end.